Ping Psychology

Ping Psychology

Ping Psychology

Ping Psychology

Personalized Counselling
website mockup shown on Mac, IPad and IPhone on top of light surface
website mockup shown on Mac, IPad and IPhone on top of light surface
website mockup shown on Mac, IPad and IPhone on top of light surface
website mockup shown on Mac, IPad and IPhone on top of light surface

Client

Ping Psychology

Ping Psychology

Year

2024

2024

Service

Branding, Web Design & Development

Branding, Web Design & Development

Overview

Ping Psychology was founded by psychologist Ping Xu to offer personalized counseling services both online and in person. This website project was a pivotal step in establishing her online presence and building a recognizable brand, making her services more accessible to individuals in the Calgary area. I had the privilege of collaborating closely with Ping to create a distinctive and modern brand identity for her new practice, translating her vision into a thoughtfully designed website. A key priority for Ping was ensuring the website was accessible to Mandarin speakers. To achieve this, we structured the site to support bilingual functionality, including translating core content and blog articles into Mandarin. Leveraging a robust CMS and intuitive filters, we brought her vision of an inclusive, multilingual platform to life.

Ping Psychology branding process & guidelines cover page with light beach background3 moodboards displaying different colors and branding directionslogo creation process showing different steps of logo design and evolution6 panels showing the final logo and color variations4 blocks of different colors used for the brandbutton to view live websitelong screenshot of Ping Psychology home page, depicting various sections, images and contact info

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