I crafted this project for an independently owned shop specializing in authentic Vietnamese street and comfort food to create a cohesive and engaging brand identity. With a primary target audience of university students, the branding package was designed to resonate with this demographic while highlighting the shop's student lunch promotion. The project included a distinctive logo with variations, branded imagery and patterns, and a modern business card design. I also created a visually appealing menu brochure, an eye-catching sandwich board, and custom social media graphic tailored for Facebook. These assets were designed to seamlessly enhance the shop's visibility and appeal, effectively driving awareness and foot traffic among the student community.