Client
An independently owned Vietnamese street-food shop located near a university campus. Known for serving authentic comfort food at affordable prices, the shop’s primary audience is students looking for quick, flavorful meal options.
Problem
The business lacked a consistent brand identity across signage, menus, and social media, making it harder to stand out in a competitive area. In addition, their student lunch promotion wasn’t being communicated effectively, limiting its ability to attract foot traffic from the nearby campus.
Solution
I designed a cohesive branding package that established a strong, unified visual identity. Using Adobe Illustrator and Photoshop, I developed a versatile logo system, branded patterns and imagery, business cards, sandwich board signage, and social media graphics. These assets reinforced the shop’s identity and clearly highlighted the student lunch promotion, increasing visibility and awareness among the target student audience.
