Client
Fraser & Fig is an artisanal grazing and charcuterie shop that curates elevated cheese, meat, and accompaniments via “grazing provisions” and beautifully composed grazing boxes, which are perfect for serving at events, gatherings, and everyday indulgence.
Problem
The client aquired a food bike (also known as the Fig Cycle) that needed a vinyl wrap design that would both stand out in busy outdoor markets and reflect their brand’s charm. Specifically, the request was for a dynamic red-and-white checkered cloth pattern that gave the illusion of movement, while also integrating their branding elements consistently across all visible surfaces.
Solution
I designed a realistic 2D flowing cloth effect using Adobe Illustrator’s mesh tool, carefully adapting the checkered pattern to the bike’s dimensions. Branding elements were incorporated on each side to maintain cohesion and visibility. The final design elevated Fraser & Fig’s presence at local markets, creating an eye-catching and memorable brand experience.
