Fig Cycle

Fig Cycle

Fig Cycle

Fig Cycle

Artisanal Grazing Provisions
a red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and front
a red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and front
a red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and front
a red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and front

Client

Fraser & Fig

Fraser & Fig

Year

2022

2022

Service

Vinyl Wrap Design & Print

Vinyl Wrap Design & Print

Overview

I collaborated with Fraser & Fig, a charcuterie shop, to design a unique vinyl wrap for their food-bike fridge box, affectionately called the "Fig Cycle." This project required creating a realistic 2D red-and-white checkered cloth pattern that appeared to move dynamically in the wind as the bike traveled. I utilized Adobe Illustrator’s mesh tool to achieve the desired flowing effect, carefully aligning the pattern to the bike’s dimensions. In addition to designing the cloth, I incorporated branding elements on all sides of the box, ensuring a cohesive and polished appearance. The project involved meticulous measuring, alignment, and hands-on assistance with the final application. The result was an eye-catching design that elevated Fraser & Fig’s presence and captured the charm of their brand during the Summer Night Markets held in the neighbourhood.

a red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and fronta red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and fronta red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and fronta red-and-white bicycle with fridge box attachment and vinyl wrap on top, reading Fig & Fraser on the sides and front